Outside, but Inside

the time we can’t, and wont even predict when it ends

In this uncertain time, clock isn’t stop ticking, life goes on, so does works, college tasks, bills, and many more. It’s getting more difficult to stay positive when bad news are everywhere. We suppose to travel all over the place, setting up our career abroad or getting scholarship and enjoy new dorm life, but everything now is better to be done inside, in front of your desk at home.

This situation has affected us also internally, and for months we thought of what is the best effort we can participate as a brand to the community online, especially for you, our fellow online friends. We create this hashtag movement, #DressUpGoodToFeelGood. Create an alternative ambience that can stimulate good energies to one another through social media.

Thanks to the massive advance of technology, we have this light of hope, anything now can be done online, as well as expressing yourself. Do you know that when you kept inside, the energy you absorb is zero so does the energy that you release. This can cause stress and depression. So we engage everyone to dress up! Put your make up on, stylish from head to toe, and of course your feet deserve more that just a pair of socks, put your best shoes, and then go for a Monday online meeting or put your phone on a self timer and take a lot of pictures. Express yourself through what you wear, invite everyone else to do so, and built that chain of positive energies with everyone.

Don’t let the dust stand on your shoes inside the rack, you should be the one standing on it. #DressUpGoodToFeelGood



AT HOME: Dreaming on A Broad Daylight
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